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Egypt: My journey from teacher to student

CAIRO (May 17, 2010) -- From across the Nile, the call to morning prayers beckons. It's not yet 4:30 in the morning, but it is one of those rare moments when the melodious chant can be clearly heard above the din of Cairo's busy streets.

I am finishing up my fourth visit here in 13 months, working with a non-profit program promoting professionalism and sustainability of Egypt's media. I came as a teacher, but in the process became a student.

I have been reminded of the joy in working with people eager to learn and willing to consider "foreign" concepts. I have had to re-think some of the most elemental aspects of the journalism business -- what do readers want? what is local news? how do you become a good leader? -- in order to offer a set of building blocks for participants in my workshops.

I have discovered that while cultures are quite different, people are the same.

People want to have a good life for themselves and their families -- to be safe, to ha...

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Testimonials

"David Stoeffler can help you create a plan for expanding your print and online audiences based on your market's needs and opportunities. He brings a sharp mind, broad experience in the industry and a commitment to vigorous, relevant journalism."

-- Joyce Dehli, Vice President for News, Lee Enterprises

Links

Recent Projects

Suburban Journals of Greater St. Louis web sites
Suburban Journals Celebrate Your Town project

History

Lee Enterprises
Suburban Journals of Greater St. Louis
Glens Falls (N.Y.) Post-Star
Arizona Daily Star, Tucson
Casper (Wyo.) Star-Tribune
Lincoln (Neb.) Journal Star
La Crosse (Wis.) Tribune
Wisconsin State Journal, Madison

Professional associations

American Society of Newspaper Editors
The American Editor
Investigative Reporters and Editors
Newspaper Association of America
Suburban Newspapers of America

Favorites

Readership Institute
Poynter Institute
American Press Institute
Ted Kooser, official web site of the 13th Poet Laureate of the United States

Networking

Ed Baron & Associates, consulting firm specializing in improving sales, executive and operational performance
Meg Buchner, freelance graphic artist
Alfred Fox, freelance web site designer