FREE ADVICE

Worth at least what you pay for it

What's on the other side?

I'm often asked about whether I have hope for the future of journalism. So when my friend, Gordon Govier, asked me to speak at a luncheon for the Society of Professional Journalists Mark of Excellence awards, it seemed like a good forum to talk about where I see things heading.

"What's on the other side: A call to action for the next generation of journalists" was delivered March 27 at the Midwest Journalism Conference in Bloomington, Minn.  What follows is an 1,100-word excerpt. (For a link to an audio file with the full 19-minute address, see Gordon Govier's SPJ Region 6 blog.)

In it, I talk about the good and bad of what my generation of journalists has accomplished, lay out a vision for the forseeable future -- and challenge today's students to take up the cause that is vital to democracy and to the communities we serve.

(read more)

Testimonials

"David Stoeffler can help you create a plan for expanding your print and online audiences based on your market's needs and opportunities. He brings a sharp mind, broad experience in the industry and a commitment to vigorous, relevant journalism."

-- Joyce Dehli, Vice President for News, Lee Enterprises

Links

Recent Projects

Suburban Journals of Greater St. Louis web sites
Suburban Journals Celebrate Your Town project

History

Lee Enterprises
Suburban Journals of Greater St. Louis
Glens Falls (N.Y.) Post-Star
Arizona Daily Star, Tucson
Casper (Wyo.) Star-Tribune
Lincoln (Neb.) Journal Star
La Crosse (Wis.) Tribune
Wisconsin State Journal, Madison

Professional associations

American Society of Newspaper Editors
The American Editor
Investigative Reporters and Editors
Newspaper Association of America
Suburban Newspapers of America

Favorites

Readership Institute
Poynter Institute
American Press Institute
Ted Kooser, official web site of the 13th Poet Laureate of the United States

Networking

Ed Baron & Associates, consulting firm specializing in improving sales, executive and operational performance
Meg Buchner, freelance graphic artist
Alfred Fox, freelance web site designer