"David's equally comfortable in the newsroom and the boardroom. He's a brilliant editor, an exceptional journalist and a strong communicator, able to draw great ideas from staff, readers, demographic and readership data and his own broad range of experiences. He's equally skilled in strategic development and the nuts and bolts of turning good ideas into good content. And David combines a deep understanding of the evolving business of print and online media with a real passion for building and satisfying audiences through great local journalism."

-- Kevin Mowbray, Vice President-Publishing, Lee Enterprises, and Publisher, St. Louis Post-Dispatch

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Newsroom structures for changing times: A presentation to the Arkansas Press Association, July 2009 -- A look at why old models of newsroom organization are being re-examined and an overview of key trends and ideas for reorganizations.

Tracking and influencing reader behavior: A presentation offered at several workshops in Cairo, Egypt, organized by the Media Development Program, May 2009. The presentation provides an introduction to principles of readership research and specifics about the Reader Behavior Score method developed by the Readership Institute at Northwestern University. Finally, the presentation offers concepts for influencing reader behavior in print and online. Download the Arabic version. A companion presentation on U.S. ideas for growing readership is also available for download in Arabic.

Building Reader Loyalty: A presentation to the Minnesota Newspaper Association, Jan. 2009 -- Print and online ideas to grow readership.

High expectations: Achieving high standards when resources are tight: A presentation to the Minnesota Newspaper Association, Jan. 2009 -- Keys to being a strong leader in challenging times. Ideas for setting high expectations and accomplishing goals.

Enduring Values: Enriching journalism in a customer-driven digital world: A workshop session on defining core values and how digital journalism and customer focus can help enhance those core values. Created for the seminar, "Beyond Commodity: Customer-Focused Strategy for Digital Media" at Northwestern University's Media Management Center, Oct. 2008.

Dynamic web strategies for small newspapers: A report to the Newspaper Association of America and American Society of Newspaper Editors joint meeting in Washington, D.C., April 2008 -- An introduction to key concepts for developing web site strategies, focusing on Attitude, Audience and Advertising, with examples from news web sites across the country. Includes a case study of how online sites covered the resignation of New York Gov. Eliot Spitzer.

Effective web strategies for small newspapers: A report to the New York Press Association, April 2008 -- Using a case study of how New York news web sites covered the resignation of Gov. Eliot Spitzer, the presentation provides an overview of key concepts for developing web site strategies, focusing on Attitude, Audience and Advertising.

Why It's a Great Time to Be an Editor or Designer: A presentation for the Mid-America Press Institute, Nov. 2007 -- An overview of changes occurring in the news industry and the implications for editors and designers.

Innovative Ideas: A report to the American Society of Newspaper Editors, April 2006 -- Connecting to readers and meeting their communication needs in a busy world.

Building readership: A report to the American Society of Newspaper Editors, April 2005 -- Big and small ideas to enhance reader experiences with your newspaper.

Emphasizing Local News: A presentation to the ANP, an organization for regional newspapers in Chile, August 2004.

What Do Readers Want? A presentation to the Southern Newspaper Publishers Association, May 2004.

Growing Readership: Slides presented as part of a panel discussion, Newspaper Association of America, March 2003.

The Editor as Brand Manager: A presentation to the Inland Press Association, March 2002.

Starting With Readers: A presentation to the American Society of Newspaper Editors, April 2001.