"David's equally comfortable in the newsroom and the boardroom. He's a brilliant editor, an exceptional journalist and a strong communicator, able to draw great ideas from staff, readers, demographic and readership data and his own broad range of experiences. He's equally skilled in strategic development and the nuts and bolts of turning good ideas into good content. And David combines a deep understanding of the evolving business of print and online media with a real passion for building and satisfying audiences through great local journalism."
-- Kevin Mowbray, Vice President-Publishing, Lee Enterprises, and Publisher, St. Louis Post-Dispatch
I'm often asked about whether I have hope for the future of journalism. So when my friend, Gordon Govier, asked me to speak at a luncheon for the Society of Professional Journalists Mark of Excellence awards, it seemed like a good forum to talk about where I see things heading.
"What's on the other side: A call to action for the next generation of journalists" was delivered March 27 at the Midwest Journalism Conference in Bloomington, Minn. What follows is an 1,100-word excerpt. (For a link to an audio file with the full 19-minute address, see Gordon Govier's SPJ Region 6 blog.)
In it, I talk about the good and bad of what my generation of journalists has accomplished, lay out a vision for the forseeable future -- and challenge today's students to take up the cause that is vital to democracy and to the communities we serve.
"David Stoeffler can help you create a plan for expanding your print and online audiences based on your market's needs and opportunities. He brings a sharp mind, broad experience in the industry and a commitment to vigorous, relevant journalism."
-- Joyce Dehli, Vice President for News, Lee Enterprises
Experience
News Organization
Albany Democrat-Herald
Billings Gazette
Bismarck Tribune
The Montana Standard
The Southern Illinoisan
The Sentinel
Casper Star-Tribune
Columbus Ledger-Enquirer
Corvallis Gazette-Times
Quad-City Times
The Herald & Review
Casper Star-Tribune
Freeport Journal-Standard
The Post-Star
Ravalli Republic
Independent Record
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Lincoln Journal Star
The Daily News
Wisconsin State Journal
Globe-Gazette
Missoulian
Times of Northwest Indiana
Muscatine Journal
The Times and Democrat
Racine Journal Times
Rapid City Journal
Sioux City Journal
St. Louis Post-Dispatch
Suburban Journals of Greater St. Louis
Arizona Daily Star
The Times-News
Waterloo Courier
Winona Daily News
